“Likewise, I had been querying Colin about his advertising strategy, mailing list, public relations, etc., and asked him why the gallery did not produce press releases, and he explained that there was a very small window of time in which the visual work of art is experienced before this perception is inevitably shaped by language, and this window should be kept open as long as possible: that we should resist prematurely foreclosing the meaning derived from the visual, resisting as long as possible channeling the viewer’s experience through the strictures of language. There exists relatively few texts as written by Colin de Land”
